Our Story: The Quiet Beauty of Simplicity

"We created Shō as a calm, minimalist boutique stay in George Town, Penang—space to breathe."

Malaysian-original hospitality, crafted with honest materials and warm service.

Exposed concrete, natural textures and soft light keep things unadorned yet elegant. Every detail is considered for clarity and comfort, so the room fades away and your day flows.

Start with artisan coffee at Sho Café. Focus in Spaces, our co-working lounge that turns into an intimate venue for private events and meetings. When evening arrives, head up to Pu Bar for signature cocktails (including cocktails on tap) and an easy night vibe.

Uncomplicated, unhurried, and sincere. Eat well, sleep deep, think less. The quiet beauty of simplicity—this is Shō.

elegant man wearing a suit
Hotel hall

We believe

Honest design, thoughtful details, and sincerity over show.

Our values

We Move

Light footprint, local spirit, and steady improvement—every day.

Our mission